Unit 11 Pictionaries 1-20
Students should be done these pages in the yellow packet: 1, 7, 17, and be working on pages 18 and 19.
I gave the students notes and we watched this video:
http://www.youtube.com/watch?v=EC7VLjIw8hY
(I am pretty sure this is the link. YouTube is blocked in school.)
Notes:
Goals of Adverting
Inform
Persuade
Influence
ELM – two ways communication can be persuasive
Depends on the ability to process
message and motivation of the receiver
Central Route- High
Involvement through attention
Facts
& Logic
High
Risk
Permanent
Attitude Change
Peripheral Route- (round
about route) Does not think about the communication
Emotional
story
Colors
Music
Speaker
Low
Involvement
Message
is unimportant
Content,
facts, logic are temporary
Senses,
emotions, and feelings
Colors
Color impression accounts for 60-70%
consumer reaction
Red- blood, pressure,
increases appetite, quick decisions
Pink- candy pastries
sweetness
Orange- energetic, fast
food, very aggressive
Yellow- first color
processed by the human eye and draws attention
Green- relaxing,
environment
Blue- most popular, loyalty
Purple- difficult to
produce, royal, rich, luxurious
Brown- Men favor, natural,
of the earth, solidity and strength
Black- makes other colors
pop, sophistication
White- cleanliness, purity,
new, high tech
Positive Affect- joy, hope, pleasure
Perceive
risk lower and benefits higher
Negative Affect- anger, fear, shame
Perceive
risk higher and benefits lower
