Choosing the Right Word Unit 11
Today:
We looked at media kits using the laptops in class. You can find the "kits" for our magazines on this page I made for the students today. For days now, I have been teaching the students how to figure out the audience of the magazines by looking at the people in the ads. We see who we are or who we want to be.
Well, the publisher of the magazine knows exactly who the audience is because they sell the audience to advertisers. If a product maker wants to reach its ideal audience, they request a media kit from the magazine. The information they provide will tell the maker if their magazine is a good match for their product.
The price for a full page ad depends on the "rate base," or the number of viewers the magazine can promise the advertiser will see their ad. A magazine like Sports Illustrated can charge almost $400,000 for a full page ad because they have a rate base of 3.5 million. A smaller magazine, like Girls Life can only charge $19,000 because their rate base is 400,000. There are other influencing factors like "median household income" that influence that price as well.
I am almost done teaching the students all they need to know for Monday's presentation.
