** Report cards were handed out today **
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Homework:
No homework. We have not started vocab unit 12. We will do that Tuesday.
We just started the ad project. The project listed below will be due within two weeks. It's hard to create an exact due date because testing starts next week, and we will be in block scheduling for three weeks.
Media Literacy Project 2012: Selling a Product
You are an inventor, like the people you saw on the show
Pitchmen. You have a product that you
would like to have sold. The “pitchmen”
will be the group that you be placed with later. You will be creating this individually, but you will be pitching your
idea to a group. Whatever the group
decides to promote will be the product that is filmed.
1. What is the
product?
What are the real things
that this product can do for the audience?
What are the things about this
product that you are not going to mention?
2. Determine the
Audience
Age Range:
Male/Female
Race: Does it matter?
Interests/Hobbies:
Family situation: (Married, single, with kids?)
List the techniques you think this audience will respond to.
(Yes, there are legitimate reasons
to buy this product, but I would like you to do more than just list the uses
for the product. I want you to appeal to
their emotions with your ad.)
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Technique
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Why? How do you know this?
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3. Design a print
ad Due: __________________
The ad must have a person in the
ad.
There should be at least three
clearly identifiable ad techniques.
The ad should be eye-catching and
colorful. (You can use clipart and pictures from magazines or the Internet.)
Will your ad include people who are
Powerful or Powerless?
Be prepared to explain everything
chosen for the ad.
Why do you think this will be a
good ad for your audience?
In what magazine do you plan to
place your ad?
Why is this magazine a good fit
for your ad?
Written Piece #1
In 200 words or so, explain why
your print ad is an effective way to promote the product. Type it neatly, single-spaced, size 12,
Times-New Roman font. PUT ON THE BACK OF
YOUR AD. ***
