In sections 3, 4, 5, and HB, we are starting to film the commercials. I showed the students what I expect to see before they go up to film. They should have a script and storyboard that looks like this. There is a Word document of this on MrBoZ.com in the middle of the page.
Section 6 schedule for this week.
Monday:
Pre-test on unit 12
Listen to the words
Make pictionaries in class. Homework if not finished.
Homework: Students can make a script for their ad to present on Thursday for extra credit.
Tuesday:
Review the words
Do the synonyms
Do the Choosing and enter for a grade
Homework: Students can make a script for their ad to present on Thursday for extra credit.
I also suggest making flashcards.
Wednesday:
Review the words
Work on the completing the sentence and the rest of the unit
Study for the quiz using online resources
Homework: Students can make a script for their ad to present on Thursday for extra credit.
Thursday:
Quiz Unit 12
Students can present their ad
or
Watch TV show called The Pitchmen
Monday, April 18, 2011
Thursday, April 14, 2011
Sections 3, 4, 5, and HB ads for next week
Sections 4 and 5 have formed their own groups. They are working on their scripts. They can use the outline below.
Sections 3 and HB were supposed to be ready to present their products today. The ad and the paragraph were due, but too many students did not have them. Because I cannot count on them to be ready, I do not feel it would be fair to make groups for the ad presentations next week. These two classes will be writing their OWN ad scripts.
Here are the requirements:
So, you have to do the ad for your product alone now. Here is what you need to be ready for your taped ad next week.
• The ad will be a minimum of 1 minute long.
• You should have practiced so it is reasonably smooth.
• You may have two camera shots (if you need them).
• You must have a printed script.
Show us your product and explain what it does. (maybe 2 sentences)
Convince us that we NEED your product. (maybe 2 sentences)
Now play on our emotions to convince us to buy the product. Use the ad techniques.
(Try to use as many as possible! They will give you things to say!)
1. Technique (1 sentence)
2. Technique (1 sentence)
3. Technique (1 sentence)
4. Technique (1 sentence)
5. Technique (1 sentence)
6. Technique (1 sentence)
7. Technique (1 sentence)
8. Technique (1 sentence)
9. Technique (1 sentence)
10. Technique (1 sentence)
Wrap up your ad with a direct pitch telling us to act.
(You are not telling us all this stuff for your health!)
Sections 3 and HB were supposed to be ready to present their products today. The ad and the paragraph were due, but too many students did not have them. Because I cannot count on them to be ready, I do not feel it would be fair to make groups for the ad presentations next week. These two classes will be writing their OWN ad scripts.
Here are the requirements:
So, you have to do the ad for your product alone now. Here is what you need to be ready for your taped ad next week.
• The ad will be a minimum of 1 minute long.
• You should have practiced so it is reasonably smooth.
• You may have two camera shots (if you need them).
• You must have a printed script.
Show us your product and explain what it does. (maybe 2 sentences)
Convince us that we NEED your product. (maybe 2 sentences)
Now play on our emotions to convince us to buy the product. Use the ad techniques.
(Try to use as many as possible! They will give you things to say!)
1. Technique (1 sentence)
2. Technique (1 sentence)
3. Technique (1 sentence)
4. Technique (1 sentence)
5. Technique (1 sentence)
6. Technique (1 sentence)
7. Technique (1 sentence)
8. Technique (1 sentence)
9. Technique (1 sentence)
10. Technique (1 sentence)
Wrap up your ad with a direct pitch telling us to act.
(You are not telling us all this stuff for your health!)
Section 6 paragraph requirements
Section 6
The students designed the ad Wednesday, we made the ads in class today, and they will explain the ads on Friday.
This is the paragraph that the students will be typing in class tomorrow. If they want to write the piece at home, then they can use the time for other things.
Requirements for the 200 word Print Ad Explanation
Goal: Explain your strategy for the ad.
1. Explain what the product is and why people would want it.
2. Explain the audience of your ad/product. Why sell it to that specific audience?
3. What magazine has an audience that you think would buy your product? Why?
4. Explain each technique you used to sell your product.
a. Name the technique
b. Explain the technique
c. Explain why the technique will work with the audience
5. What type of person did you draw in your ad? Why?
6. Make sure you have explained why you think your ad is the best way to sell your product.
Times New Roman size 12 font
Single spaced
Introduction sentence and conclusion sentence needed.
Grammar counts, so take time to edit and make perfect.
The students designed the ad Wednesday, we made the ads in class today, and they will explain the ads on Friday.
This is the paragraph that the students will be typing in class tomorrow. If they want to write the piece at home, then they can use the time for other things.
Requirements for the 200 word Print Ad Explanation
Goal: Explain your strategy for the ad.
1. Explain what the product is and why people would want it.
2. Explain the audience of your ad/product. Why sell it to that specific audience?
3. What magazine has an audience that you think would buy your product? Why?
4. Explain each technique you used to sell your product.
a. Name the technique
b. Explain the technique
c. Explain why the technique will work with the audience
5. What type of person did you draw in your ad? Why?
6. Make sure you have explained why you think your ad is the best way to sell your product.
Times New Roman size 12 font
Single spaced
Introduction sentence and conclusion sentence needed.
Grammar counts, so take time to edit and make perfect.
Wednesday, April 13, 2011
Magazine ad and 200 word piece due tomorrow
There is also a quiz on unit 12.
(Section 6 will take the quiz next week. We are working on our ads in class.)
Today we looked at the ShamWow! ad (I think this is the link.). The main focus of the lesson was to show that it is basically a towel; however, how can the ad run for two minutes and get us to buy a towel? The answer is artificial means of persuasion. We call them the ad techniques. In most classes, we found all 19 techniques that I have posted on my board. That means that, even though it is just a towel, if you can play on the emotions of the audience and avoid talking about how ordinary it is, you can wow people just long enough for them to pick up those phones and dial.
Ask your child about the ad. I bet he/she remembers some of the silly arguments Vince uses to sell his towel.
Here is the script of the ad if you are interested.
ShamWow Ad
[Vince, the salesman, is standing behind a table with the towel in his hand and a bowl of water. He is talking to us through the camera.]
Vince: Hi, it’s Vince with ShamWow.
Vince: You’ll be saying “Wow” every time you use this towel. It’s like a shammy, it’s like a towel, it’s like a sponge. A regular towel doesn’t work wet; this works wet or dry. This is for the house, the car, the boat, the RV. ShamWow holds twenty times it’s weight in liquid. Look at it! It just does the work! Why do you want to work twice as hard?
Vince: Doesn’t drip, doesn’t make a mess… wring it out. You wash it in the washing machine. Made in Germany - you know the German’s always make good stuff.
Vince: You can cut it in half - use one as a bath mat, drain dishes with the other one, use one as a towel.
Vince: Olympic divers use it as a towel. Look at that - completely dry [wipes arm].
Vince: Put a wet sweater [on it], roll it up - it dries your sweaters. Here’s some cola. Wine, coffee, cola, pet stains…
Vince: Not only is the damage going to be on top - there’s your mildew - that is going to smell.
Vince: See that? Now we’re going to do this in real time. Look at this - put it on the spill, turn it over - without even putting any pressure, fifty percent of the cola - right there. You following me camera guy?
Vince: The other fifty percent - the color - starts to come up. No other towel is going to do that. It acts like a vacuum, and - look at this - virtually dry on the bottom. See what I’m telling ya? ShamWow - you’ll be saying “wow” every time.
[People talking about their ShamWows at a fair]
Person: “I can’t live without it! I just love it!”
Person: “Oh my gosh. I don’t even buy paper towels anymore.”
Person: “If you’re going to wash your car or any type of vehicle, you’d be out of your mind not to own one of these.”
Person: “All I can say is - Sham-WOW.”
[Back to Vince]
Vince:You’re going to spend twenty dollars a month on paper towels anyway.
Vince: You’re throwing money away.
Vince: The mini ShamWows are for everything - everyday use.
Vince: This lasts ten years, this lasts a week [holds up sponge]. I dunno - it sells itself.
(Some more here. I ran out of time to get this ready.)
[Ordering information]
Ad techniques in the ad:
(Section 6 will take the quiz next week. We are working on our ads in class.)
Today we looked at the ShamWow! ad (I think this is the link.). The main focus of the lesson was to show that it is basically a towel; however, how can the ad run for two minutes and get us to buy a towel? The answer is artificial means of persuasion. We call them the ad techniques. In most classes, we found all 19 techniques that I have posted on my board. That means that, even though it is just a towel, if you can play on the emotions of the audience and avoid talking about how ordinary it is, you can wow people just long enough for them to pick up those phones and dial.
Ask your child about the ad. I bet he/she remembers some of the silly arguments Vince uses to sell his towel.
Here is the script of the ad if you are interested.
ShamWow Ad
[Vince, the salesman, is standing behind a table with the towel in his hand and a bowl of water. He is talking to us through the camera.]
Vince: Hi, it’s Vince with ShamWow.
Vince: You’ll be saying “Wow” every time you use this towel. It’s like a shammy, it’s like a towel, it’s like a sponge. A regular towel doesn’t work wet; this works wet or dry. This is for the house, the car, the boat, the RV. ShamWow holds twenty times it’s weight in liquid. Look at it! It just does the work! Why do you want to work twice as hard?
Vince: Doesn’t drip, doesn’t make a mess… wring it out. You wash it in the washing machine. Made in Germany - you know the German’s always make good stuff.
Vince: You can cut it in half - use one as a bath mat, drain dishes with the other one, use one as a towel.
Vince: Olympic divers use it as a towel. Look at that - completely dry [wipes arm].
Vince: Put a wet sweater [on it], roll it up - it dries your sweaters. Here’s some cola. Wine, coffee, cola, pet stains…
Vince: Not only is the damage going to be on top - there’s your mildew - that is going to smell.
Vince: See that? Now we’re going to do this in real time. Look at this - put it on the spill, turn it over - without even putting any pressure, fifty percent of the cola - right there. You following me camera guy?
Vince: The other fifty percent - the color - starts to come up. No other towel is going to do that. It acts like a vacuum, and - look at this - virtually dry on the bottom. See what I’m telling ya? ShamWow - you’ll be saying “wow” every time.
[People talking about their ShamWows at a fair]
Person: “I can’t live without it! I just love it!”
Person: “Oh my gosh. I don’t even buy paper towels anymore.”
Person: “If you’re going to wash your car or any type of vehicle, you’d be out of your mind not to own one of these.”
Person: “All I can say is - Sham-WOW.”
[Back to Vince]
Vince:You’re going to spend twenty dollars a month on paper towels anyway.
Vince: You’re throwing money away.
Vince: The mini ShamWows are for everything - everyday use.
Vince: This lasts ten years, this lasts a week [holds up sponge]. I dunno - it sells itself.
(Some more here. I ran out of time to get this ready.)
[Ordering information]
Ad techniques in the ad:
Tuesday, April 12, 2011
Sections 3, 4, 5, and HB this week
Homework:
Here is the current assignment we are working on until spring break.
Quiz on Unit 12 on Thursday
Grades coming up this week and next:
(Quiz Unit 12 on Thursday)
(25 points) Created a print ad that is not a piece of junk.
(50 points) The 200 word piece on your print ad explains how you have designed the ad to work with your audience. Typed, size 12 Times New Roman, good grammar.
* Possible assignment (50 Points) The 200 word piece on your proposed script for your TV ad explains how you have designed the ad to work for a TV audience.
(25 points) Group grade for the TV commercial: Everyone must appear in the ad, the ad MUST be 1 minute long, you should be ready for filming, your effort will be scored by each person in the group.
Here is the current assignment we are working on until spring break.
Quiz on Unit 12 on Thursday
Grades coming up this week and next:
(Quiz Unit 12 on Thursday)
(25 points) Created a print ad that is not a piece of junk.
(50 points) The 200 word piece on your print ad explains how you have designed the ad to work with your audience. Typed, size 12 Times New Roman, good grammar.
* Possible assignment (50 Points) The 200 word piece on your proposed script for your TV ad explains how you have designed the ad to work for a TV audience.
(25 points) Group grade for the TV commercial: Everyone must appear in the ad, the ad MUST be 1 minute long, you should be ready for filming, your effort will be scored by each person in the group.
Section 6 entry
Section 6 is not doing vocabulary this week. We will begin the unit when we have finished the ad assignment.
Please check the grades on HAC.
Section 6
We are making an ad in-class. I have asked the students to pretend that they have invented a product that fills a need. I have given them an item that they need to sell. They are not selling what the product is for real. They are selling the product that they invented.
1. Decide on what your device is.
Here are pictures of the objects I have given the students.
Make a list of what your device does or is used for.
2. Define your intended audience.
Who would buy your device?
Age Range:
Male/Female
Interests/Hobbies:
Family situation: (Married, single, with kids?)
3. Sketch an ad that include the following:
The ad must have a person in the ad.
There should be at least three clearly identifiable ad techniques (found in this packet).
The ad should be eye-catching and colorful.
Will your ad include people who are Powerful or Powerless?
On Wednesday, I will be asking the students to present their devices to the class. If they have thought about the above questions, they should sound convincing, like they would want me to buy the product as well.
By Friday, we will be making an ad and then explaining in 200 words why this ad is the best way to sell the product to the audience.
Please check the grades on HAC.
Section 6
We are making an ad in-class. I have asked the students to pretend that they have invented a product that fills a need. I have given them an item that they need to sell. They are not selling what the product is for real. They are selling the product that they invented.
1. Decide on what your device is.
Here are pictures of the objects I have given the students.
Make a list of what your device does or is used for.
2. Define your intended audience.
Who would buy your device?
Age Range:
Male/Female
Interests/Hobbies:
Family situation: (Married, single, with kids?)
3. Sketch an ad that include the following:
The ad must have a person in the ad.
There should be at least three clearly identifiable ad techniques (found in this packet).
The ad should be eye-catching and colorful.
Will your ad include people who are Powerful or Powerless?
On Wednesday, I will be asking the students to present their devices to the class. If they have thought about the above questions, they should sound convincing, like they would want me to buy the product as well.
By Friday, we will be making an ad and then explaining in 200 words why this ad is the best way to sell the product to the audience.
Thursday, April 07, 2011
Media Literacy Paragraph is due Friday
Homework:
The media literacy paragraph is due Friday. We were in the writing lab today. Many students were able to finish the piece, print it, and hand it in. The problem for some students is they did not bring in a rough draft as I instructed.
(Section 6 is just beginning this piece in class. We will be in the lab Friday. We will start unit 12 in the vocab book next week.)
We also read two sample paragraphs. Each one had something not quite right. The purpose of the paragraph is to explain how they have personally observed the lessons in their own lives. The first one is very personal, but it needs more explanation. The second one is well written, but it is not very personal. I told the students to think of this like a test. Prove to me that you have learned the lessons I have taught. Don't just repeat back what I have listed on the assignment sheet.
Sample 1
Sample 2
The media literacy paragraph is due Friday. We were in the writing lab today. Many students were able to finish the piece, print it, and hand it in. The problem for some students is they did not bring in a rough draft as I instructed.
(Section 6 is just beginning this piece in class. We will be in the lab Friday. We will start unit 12 in the vocab book next week.)
We also read two sample paragraphs. Each one had something not quite right. The purpose of the paragraph is to explain how they have personally observed the lessons in their own lives. The first one is very personal, but it needs more explanation. The second one is well written, but it is not very personal. I told the students to think of this like a test. Prove to me that you have learned the lessons I have taught. Don't just repeat back what I have listed on the assignment sheet.
Sample 1
Sample 2
Wednesday, April 06, 2011
Rough draft of the 350 word paragraph due Thursday
Homework:
Choosing the Right Word Unit 12
Rough draft of the media paragraph
We are going to be in the writing lab Thursday. I would like students to use the computers to type up their pieces, edit them using Word, and get an accurate word count. I think 350 words is just enough to prove they have learned some of the ideas I have taught. I am looking for depth. I would like to see that they understand one idea fully rather than skim over many.
Here is a sample paragraph with some comments for improvement:
Sample of 2011 Media Literacy End of Magazine Unit 350 Word Paragraph
(This could use some improvement, but it is a good start.)
To start off, I’m going to be completely honest. I forgot my paper in my locker, so I will go off what I remember from what you were saying in class. In class, you had taught us about the different types of advertising. To start off, my favorite would have to be card stacking, and the example was pretty funny. Some of the things that remind me of that is when I watch TV and see the commercial when the sharks are saying how much they like how the one who has just had the Sinkers. I bet you know what I’m talking about. [um.. no I don’t] I also see some other things you have been taking about, for a long time, droning on and on (ha ha). I have been noticing fear of the enemy in one of my least favorite commercials. It makes me cry when the doggy… awwww. I have definitely seen hype and symbol in many commercials if you must know. One is the Tech Deck commercial and all of the female bathroom products, if you must know what I am saying. I have also seen some name calling and many testimonial. But, personally, just because a famous person is using the product doesn’t make me want to go out and buy. I mean seriously. Get a life! On the other hand, I have seen and heard many bandwagon ads for gyms. Some are group dynamics, but not many. Personally, I think that every commercial has nostalgia in it, but that’s just me. But like you said, you don’t want us to give your lesson, so I think that this is where I say goodbye. Bye.
Comments
1. The paper is too conversational and informal.
2. The paper needs a better introduction sentence.
3. There are some good observations here, but the piece is 278 words. I would like 350. Those extra words would have given me more examples to read.
4. The last sentence does not sum up the main lesson of the paragraph.
Choosing the Right Word Unit 12
Rough draft of the media paragraph
We are going to be in the writing lab Thursday. I would like students to use the computers to type up their pieces, edit them using Word, and get an accurate word count. I think 350 words is just enough to prove they have learned some of the ideas I have taught. I am looking for depth. I would like to see that they understand one idea fully rather than skim over many.
Here is a sample paragraph with some comments for improvement:
Sample of 2011 Media Literacy End of Magazine Unit 350 Word Paragraph
(This could use some improvement, but it is a good start.)
To start off, I’m going to be completely honest. I forgot my paper in my locker, so I will go off what I remember from what you were saying in class. In class, you had taught us about the different types of advertising. To start off, my favorite would have to be card stacking, and the example was pretty funny. Some of the things that remind me of that is when I watch TV and see the commercial when the sharks are saying how much they like how the one who has just had the Sinkers. I bet you know what I’m talking about. [um.. no I don’t] I also see some other things you have been taking about, for a long time, droning on and on (ha ha). I have been noticing fear of the enemy in one of my least favorite commercials. It makes me cry when the doggy… awwww. I have definitely seen hype and symbol in many commercials if you must know. One is the Tech Deck commercial and all of the female bathroom products, if you must know what I am saying. I have also seen some name calling and many testimonial. But, personally, just because a famous person is using the product doesn’t make me want to go out and buy. I mean seriously. Get a life! On the other hand, I have seen and heard many bandwagon ads for gyms. Some are group dynamics, but not many. Personally, I think that every commercial has nostalgia in it, but that’s just me. But like you said, you don’t want us to give your lesson, so I think that this is where I say goodbye. Bye.
Comments
1. The paper is too conversational and informal.
2. The paper needs a better introduction sentence.
3. There are some good observations here, but the piece is 278 words. I would like 350. Those extra words would have given me more examples to read.
4. The last sentence does not sum up the main lesson of the paragraph.
Tuesday, April 05, 2011
Early 4th MP grades on HAC
Homework:
Synonyms unit 12
Paragraph due Friday (Chorus trip students: Wednesday night)
**Section 6 has not started the vocab unit yet. We also have some presentations to do. They are listed as "excused" on the HAC.**
Today:
We finished the magazine presentations. I gave them a questionnaire to help them process some of the data the students collected. Somewhere during the presentations, the students should have found out something interesting. Maybe that moment could be worked into the paragraph that is due Friday.
Synonyms unit 12
Paragraph due Friday (Chorus trip students: Wednesday night)
**Section 6 has not started the vocab unit yet. We also have some presentations to do. They are listed as "excused" on the HAC.**
Today:
We finished the magazine presentations. I gave them a questionnaire to help them process some of the data the students collected. Somewhere during the presentations, the students should have found out something interesting. Maybe that moment could be worked into the paragraph that is due Friday.
Monday, April 04, 2011
Here is the paragraph assignment that is due Friday!
Tonight's Homework:
Sections 3, 4, 5, and HB: Pictionaries unit 12
Section 6: Be ready for the magazine presentation. You saw what is needed today in class!
Paragraph due Friday:
I know some students are going on a trip at the end of this week. I see no reason that this paragraph can't be completed by then, especially since I said I would be posting this online today. ** If necessary, e-mail the paragraph to me Wednesday night. **
I have taught you lessons, you have watched the presentations of your classmates, and you have completed the research chart from their data. How do you feel about advertisements now? Write a paragraph of less than 350 words explaining how you have observed some of the following lessons in your own life and/or in your magazine. (I would like this neatly written or typed.)
Ads have a purpose.
Show new products
Persuade you to buy
Change your thoughts to affect your behavior
Why do magazines and TV sell ads?
To pay for the production of the content.
Why make good content like shows and interesting magazines?
The more eyeballs you bring, the more money you can charge for ads.
Can you recognize an ad?
They are still obvious most of the time.
Product placement in movies and TV shows.
Some magazine ads look just like the magazine.
Are you even aware of when you are being sold to?
Where do we get our values from?
Parents, community, society, church, school, friends?
Do you get your values from the media: TV, movies, ads?
What is the intention of the magazine?
To attract eyeballs and make money.
If they make a product that people want, they can sell the ads space.
Who is making the decisions for the content of the magazine? Editors.
What is the intention of the advertiser?
To sell their product.
Who is making the decisions for the ad content? Someone who knows it will sell product.
Every ad uses identifiable techniques of persuasion.
The ads usually do not sell the product based on logical reasons.
The ad techniques are artificial means of persuasion that play on the emotions.
Core Concepts
1. All media messages are constructed.
2. Creative techniques are used to attract my attention.
3. Different people experience the same message differently.
4. What lifestyles, values, and points of view does the ad show?
Be sure to start your paragraph of with a focusing statement.
Be sure to include transitions.
End the paragraph with a conclusion sentence.
Be sure to have NO GRAMMAR ERRORS!
Sections 3, 4, 5, and HB: Pictionaries unit 12
Section 6: Be ready for the magazine presentation. You saw what is needed today in class!
Paragraph due Friday:
I know some students are going on a trip at the end of this week. I see no reason that this paragraph can't be completed by then, especially since I said I would be posting this online today. ** If necessary, e-mail the paragraph to me Wednesday night. **
I have taught you lessons, you have watched the presentations of your classmates, and you have completed the research chart from their data. How do you feel about advertisements now? Write a paragraph of less than 350 words explaining how you have observed some of the following lessons in your own life and/or in your magazine. (I would like this neatly written or typed.)
Ads have a purpose.
Show new products
Persuade you to buy
Change your thoughts to affect your behavior
Why do magazines and TV sell ads?
To pay for the production of the content.
Why make good content like shows and interesting magazines?
The more eyeballs you bring, the more money you can charge for ads.
Can you recognize an ad?
They are still obvious most of the time.
Product placement in movies and TV shows.
Some magazine ads look just like the magazine.
Are you even aware of when you are being sold to?
Where do we get our values from?
Parents, community, society, church, school, friends?
Do you get your values from the media: TV, movies, ads?
What is the intention of the magazine?
To attract eyeballs and make money.
If they make a product that people want, they can sell the ads space.
Who is making the decisions for the content of the magazine? Editors.
What is the intention of the advertiser?
To sell their product.
Who is making the decisions for the ad content? Someone who knows it will sell product.
Every ad uses identifiable techniques of persuasion.
The ads usually do not sell the product based on logical reasons.
The ad techniques are artificial means of persuasion that play on the emotions.
Core Concepts
1. All media messages are constructed.
2. Creative techniques are used to attract my attention.
3. Different people experience the same message differently.
4. What lifestyles, values, and points of view does the ad show?
Be sure to start your paragraph of with a focusing statement.
Be sure to include transitions.
End the paragraph with a conclusion sentence.
Be sure to have NO GRAMMAR ERRORS!
Friday, April 01, 2011
The magazine presentations are going well
Sections 3, 4, 5, and HB
We did not get through as many presentations as I would have liked, but the ones I heard today were pretty good. I guess those who did not present get a little extra time to prepare. That's ok. Now they know exactly what I am looking for, so I will have high expectations for Monday.
Section 6:
On Monday, I expect them to be done the packet we have been working on in class. They are to take the questions on the last page of the yellow packet and write down the information. They should also include lots of pictures to explain what they are trying to say. Once I see that they have prepared the information, they will present their information to the class to tell us what they found. (I have explained this assignment thoroughly for the last three days. Some students are just dragging their feet.)
We did not get through as many presentations as I would have liked, but the ones I heard today were pretty good. I guess those who did not present get a little extra time to prepare. That's ok. Now they know exactly what I am looking for, so I will have high expectations for Monday.
Section 6:
On Monday, I expect them to be done the packet we have been working on in class. They are to take the questions on the last page of the yellow packet and write down the information. They should also include lots of pictures to explain what they are trying to say. Once I see that they have prepared the information, they will present their information to the class to tell us what they found. (I have explained this assignment thoroughly for the last three days. Some students are just dragging their feet.)
Thursday, March 31, 2011
The magazine project is due tomorrow.
Sections 3, 4, 5, and HB
I told the students to think about the presentation like it is a test. I have spent 2 1/2 weeks teaching them about advertising using their magazines and TV ads. Now it is time to show me what you have learned. The magazine was supposed to be one that they found interesting. This way, as they learn about the lessons I taught, they can see how advertisers target them in their magazines. However, too many just brought in any old magazine. I do not think they got as much out of this as possible. I do hope their eyes have been opened to a few things that advertisers do to manipulate them.
The magazine presentation should be detailed and organized. The students should deliver the answers to the questions on this page in order. I also recommend a poster board so they do not have to flip lots of sheets around.
Section 6
We will work on the projects in class for one more day. Then they must be done over the weekend.
I told the students to think about the presentation like it is a test. I have spent 2 1/2 weeks teaching them about advertising using their magazines and TV ads. Now it is time to show me what you have learned. The magazine was supposed to be one that they found interesting. This way, as they learn about the lessons I taught, they can see how advertisers target them in their magazines. However, too many just brought in any old magazine. I do not think they got as much out of this as possible. I do hope their eyes have been opened to a few things that advertisers do to manipulate them.
The magazine presentation should be detailed and organized. The students should deliver the answers to the questions on this page in order. I also recommend a poster board so they do not have to flip lots of sheets around.
Section 6
We will work on the projects in class for one more day. Then they must be done over the weekend.
Wednesday, March 30, 2011
Media Kits
Homework:
Quiz Unit 11 Thursday
Magazine Presentation due Friday
Today:
We are continuing to study the audience of the magazine. Unlike the other day where I was asking them to figure out the audience of their magazines, today we went to the computer lab to find out the exact audience of the magazine. Here is an example from US Weekly. If you look around, you will see the information the magazine gives to potential advertisers. The media kit shows the advertisers why their magazine is the best choice for their product. The media kits can go into great detail about the audience.
I expect to hear some of the information from the media kits in the presentations on Friday.
I guess the shortest goal I could say for this part of the media unit is that I want the students to understand that they are an audience and the advertisers craft messages specifically for them. Those messages appeal to the emotions, not logic.
The application of this knowledge will take place in the next two weeks when they design their own ad campaign, both print and video!
Quiz Unit 11 Thursday
Magazine Presentation due Friday
Today:
We are continuing to study the audience of the magazine. Unlike the other day where I was asking them to figure out the audience of their magazines, today we went to the computer lab to find out the exact audience of the magazine. Here is an example from US Weekly. If you look around, you will see the information the magazine gives to potential advertisers. The media kit shows the advertisers why their magazine is the best choice for their product. The media kits can go into great detail about the audience.
I expect to hear some of the information from the media kits in the presentations on Friday.
I guess the shortest goal I could say for this part of the media unit is that I want the students to understand that they are an audience and the advertisers craft messages specifically for them. Those messages appeal to the emotions, not logic.
The application of this knowledge will take place in the next two weeks when they design their own ad campaign, both print and video!
Tuesday, March 29, 2011
Here is the basic information students should know about their magazine
Homework:
Quiz Unit 11 on Thursday
Today:
I am continuing to direct the students towards the final presentation of their magazines which is due Friday. Here is one way to think about what they should know.
Magazine Presentation Basic Idea
You should know your magazine well enough to explain what it contains.
Articles and features?
Product reviews?
Stories?
Picture spreads?
Why does your audience buy the magazine week after week?
Your good magazine creates an audience…
Make a collage from some of the people in the ads.
(In ads aimed at us, we see who we are or who we want to be.)
What is the age range of the readers?
What gender are they (male/female ratio)?
What race are the readers of the magazine? Does it matter?
What are the interests or hobbies of the readers?
What are the hopes and dreams of the readers?
(The ads offer the readers what they want!)
The magazine then opens their audience up to advertisers.
The more readers the magazine has, the more they can charge for ads!
Examine your magazine and explain how advertisers sell to your audience.
What techniques seemed to be used the most?
Maybe you need to see some other magazines that have the same products but sell to a different audience. For example, Hot Rod Magazine would have different ads for McDonald’s than Seventeen Magazine.
Quiz Unit 11 on Thursday
Today:
I am continuing to direct the students towards the final presentation of their magazines which is due Friday. Here is one way to think about what they should know.
Magazine Presentation Basic Idea
You should know your magazine well enough to explain what it contains.
Articles and features?
Product reviews?
Stories?
Picture spreads?
Why does your audience buy the magazine week after week?
Your good magazine creates an audience…
Make a collage from some of the people in the ads.
(In ads aimed at us, we see who we are or who we want to be.)
What is the age range of the readers?
What gender are they (male/female ratio)?
What race are the readers of the magazine? Does it matter?
What are the interests or hobbies of the readers?
What are the hopes and dreams of the readers?
(The ads offer the readers what they want!)
The magazine then opens their audience up to advertisers.
The more readers the magazine has, the more they can charge for ads!
Examine your magazine and explain how advertisers sell to your audience.
What techniques seemed to be used the most?
Maybe you need to see some other magazines that have the same products but sell to a different audience. For example, Hot Rod Magazine would have different ads for McDonald’s than Seventeen Magazine.
 |
| Friday's magazine presentation should look like this. |
 |
| Flow of magazine presentation. |
 |
| This is a collage that shows the audience of Ebony Magazine. |
Monday, March 28, 2011
Advertisers target the specific audience of a magazine
Homework:
Completing the Sentence Unit 11
The magazine presentations begin on Friday.
Today:
We had some VERY interesting discussions in class today. If you look below, you will see the categories that I asked the students to identify regarding the audience of their magazine. As adults, we are aware that we are not the center of the Universe. My students, however, found it interesting that a magazine could actually have an audience that is racially identifiable, Ebony for example. We spent time today being frank about the ethnicity of the people in the ads in our magazines because, as I said before, in an ad, we see who we are or who we want to be. We like to see ourselves in ads. That being true, we are not all white, which means we like to see ads with people that look like we do.
Magazines bring an audience together so that advertisers can sell to them. I am asking the students to identify that audience. Then I am going to ask them how advertisers sell to that specific audience. What techniques do they use? This becomes clearer when the same product is sold to different audiences.
Find the Audience of your magazine
Age Range: (youngest) (oldest)
Male/Female ratio:
30 % Men IIIII IIIII IIIII
70 % Women IIIII IIIII IIIIIII IIIII IIII IIIII IIII IIIII
Race: (Is it identifiable?)
White- IIIIII
Black- IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
Hispanic- IIIIIIIIIIIIIIIIIII
Other- IIIII
Interests/Hobbies:
Cost of the products advertised: (cheap, middle, expensive)
Family situation: (Married, single, with kids?)
Completing the Sentence Unit 11
The magazine presentations begin on Friday.
Today:
We had some VERY interesting discussions in class today. If you look below, you will see the categories that I asked the students to identify regarding the audience of their magazine. As adults, we are aware that we are not the center of the Universe. My students, however, found it interesting that a magazine could actually have an audience that is racially identifiable, Ebony for example. We spent time today being frank about the ethnicity of the people in the ads in our magazines because, as I said before, in an ad, we see who we are or who we want to be. We like to see ourselves in ads. That being true, we are not all white, which means we like to see ads with people that look like we do.
Magazines bring an audience together so that advertisers can sell to them. I am asking the students to identify that audience. Then I am going to ask them how advertisers sell to that specific audience. What techniques do they use? This becomes clearer when the same product is sold to different audiences.
Find the Audience of your magazine
Age Range: (youngest) (oldest)
Male/Female ratio:
30 % Men IIIII IIIII IIIII
70 % Women IIIII IIIII IIIIIII IIIII IIII IIIII IIII IIIII
Race: (Is it identifiable?)
White- IIIIII
Black- IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
Hispanic- IIIIIIIIIIIIIIIIIII
Other- IIIII
Interests/Hobbies:
Cost of the products advertised: (cheap, middle, expensive)
Family situation: (Married, single, with kids?)
Sunday, March 27, 2011
Mega Logo Day
Homework:
None. There will be a magazine presentation this coming week. We did not get as far as I hoped. I will let you know exactly when it is due.
Grades:
I will be entering the last few grades of the MP today or tomorrow. We took a techniques quiz on Friday, there was some classwork, and there was some vocab homework this week.
Friday was Mega Logo Day:
The goal was to wear clothes that had as many logos on them as possible. Either students do not have clothes with logos, which would be great, or they really didn't try. (I think it was the latter.)
Funny story. I was not going to count the logos in section 5 because we were running out of time. Then one student showed me her sweatshirt. I didn't think it would matter. I was wrong! Her sweatshirt alone won for her class! It had approximately 2200 logos on it! We did not even count the other students' logos in the class.
Section logos per student
3 55
4 17
5 124 (2200 logos on one sweatshirt!)
6 20
HB 31
None. There will be a magazine presentation this coming week. We did not get as far as I hoped. I will let you know exactly when it is due.
Grades:
I will be entering the last few grades of the MP today or tomorrow. We took a techniques quiz on Friday, there was some classwork, and there was some vocab homework this week.
Friday was Mega Logo Day:
The goal was to wear clothes that had as many logos on them as possible. Either students do not have clothes with logos, which would be great, or they really didn't try. (I think it was the latter.)
Funny story. I was not going to count the logos in section 5 because we were running out of time. Then one student showed me her sweatshirt. I didn't think it would matter. I was wrong! Her sweatshirt alone won for her class! It had approximately 2200 logos on it! We did not even count the other students' logos in the class.
Section logos per student
3 55
4 17
5 124 (2200 logos on one sweatshirt!)
6 20
HB 31
Thursday, March 24, 2011
No Logo Day!
Today was No Logo Day! Students were supposed to dress with as few logos showing as possible, excluding the H.B. logo because that is one logo we want to show. Logos are free advertising for the company. We did not want advertising on our outfits, so we covered them up with tape. (And then proceeded to tape everything else in sight!)
The goal was to have no logos, but some students did not realize how many logos they actually had on them. Some shoes had the tread design using the company's logo over and over! That did not help the class to achieve the lowest ratio of logos per student. Here are the results:
Class logos per student
3 30.6
4 9.3
5 21.0
6 8.6
HB 7.7
Tomorrow is Mega Logo Day. Students are to choose clothing that has lots of logos. Since there is a dress code, students who have shirts or other items that are not code must bring the items to class in a bag. I told them to be responsible with their items!
 |
| Don't forget about the tread design! |
 |
| One student had 180 logos on one shoe! |
 |
| The buttons have the company's name on them. |
 |
| Logos are everywhere! |
 |
| This shoe will be great for Mega Logo Day on Friday! |
Wednesday, March 23, 2011
Thursday is No Logo Day!
Homework:
Choosing the Right Word unit 11
20 stickies in the magazine
Techniques quiz on Friday
No Logo Day:
On Thursday, we will be placing tape over any logos that are showing on our clothing. Today we discussed how the logos are a form of free advertising for the companies. However, we all know that we sometimes buy things with logos because we want to say something with what we are wearing. We want the logo to say we buy quality stuff. I pointed out that this is group dynamics- we buy something to be a part of a group that others are not a part of. We will count the logos to see which class has the least logos per student.
Mega Logo Day (Friday):
Students were told that they should try to wear clothing that has lots of logos if possible. We will count them up to see which class has the most logos per student. I told the students that they could bring a shirt or whatever in a bag because our school has a dress code.
Choosing the Right Word unit 11
20 stickies in the magazine
Techniques quiz on Friday
No Logo Day:
On Thursday, we will be placing tape over any logos that are showing on our clothing. Today we discussed how the logos are a form of free advertising for the companies. However, we all know that we sometimes buy things with logos because we want to say something with what we are wearing. We want the logo to say we buy quality stuff. I pointed out that this is group dynamics- we buy something to be a part of a group that others are not a part of. We will count the logos to see which class has the least logos per student.
Mega Logo Day (Friday):
Students were told that they should try to wear clothing that has lots of logos if possible. We will count them up to see which class has the most logos per student. I told the students that they could bring a shirt or whatever in a bag because our school has a dress code.
Tuesday, March 22, 2011
Ads Ads Ads
Due:
Synonyms Unit 11
Find the 20 ad techniques in the magazine and label with a yellow sticky note.
There will be a quiz on the 21 ad techniques on Friday. Students should know what each one is. We are studying these each day.
Each day the students are getting better and better at identifying how they are advertised to. By the end of this unit, students will look at ads in a whole new light!
THURSDAY will be No Logo Day. Students should wear clothes that have no logos on them.
FRIDAY will be Mega Logo Day. Students should bring in clothes (as if they could wear them) that contain lots of logos. That includes purses. I do not want to deal with hats because students will try to wear them.
Synonyms Unit 11
Find the 20 ad techniques in the magazine and label with a yellow sticky note.
There will be a quiz on the 21 ad techniques on Friday. Students should know what each one is. We are studying these each day.
Each day the students are getting better and better at identifying how they are advertised to. By the end of this unit, students will look at ads in a whole new light!
THURSDAY will be No Logo Day. Students should wear clothes that have no logos on them.
FRIDAY will be Mega Logo Day. Students should bring in clothes (as if they could wear them) that contain lots of logos. That includes purses. I do not want to deal with hats because students will try to wear them.
Monday, March 21, 2011
Continuing to teach advertising techniques
Homework:
Pictionaries Unit 11
Text/ad ratio
List of products in magazine
Students should start finding ad techniques in the ads in the magazine.
Pictionaries Unit 11
Text/ad ratio
List of products in magazine
Students should start finding ad techniques in the ads in the magazine.
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