Advertisers target the specific audience of a magazine

Homework:
Completing the Sentence Unit 11
The magazine presentations begin on Friday.

Today:
We had some VERY interesting discussions in class today.  If you look below, you will see the categories that I asked the students to identify regarding the audience of their magazine.  As adults, we are aware that we are not the center of the Universe.  My students, however, found it interesting that a magazine could actually have an audience that is racially identifiable, Ebony for example.  We spent time today being frank about the ethnicity of the people in the ads in our magazines because, as I said before, in an ad, we see who we are or who we want to be.  We like to see ourselves in ads.  That being true, we are not all white, which means we like to see ads with people that look like we do. 

Magazines bring an audience together so that advertisers can sell to them.  I am asking the students to identify that audience.  Then I am going to ask them how advertisers sell to that specific audience.  What techniques do they use?  This becomes clearer when the same product is sold to different audiences.


Find the Audience of your magazine

Age Range: (youngest) (oldest)
Male/Female ratio:
30 % Men IIIII IIIII IIIII
70 % Women IIIII IIIII IIIIIII IIIII IIII IIIII IIII IIIII
Race: (Is it identifiable?)
White- IIIIII
Black- IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
Hispanic- IIIIIIIIIIIIIIIIIII
Other- IIIII

Interests/Hobbies:

Cost of the products advertised: (cheap, middle, expensive)

Family situation: (Married, single, with kids?)