Completing the Sentence Unit 10
Quiz Unit 10 Thursday
Quiz on the ad techniques Friday
Today:
I lectured on the 20 ad techniques showing examples on the screen and on the side board. I don't expect them to understand them all right away. They should struggle for a few days, but once the students understand the techniques, they will start seeing them everywhere!
If you look at the Skechers ad, you will see the technique called group dynamics. Notice how the ads is not focusing on the quality or performance of the skates. The ad is basically saying that if you buy the skates, you will be part of a group that others are not a part of. Group dynamics is used a lot in girls fashion magazines. The clothing brand you buy determines what group you belong to. The ad gives you the illusion that you can buy your popularity by wearing the right brand.
